McDonald's lovin' hip-hop look for uniforms view story
Thursday, July 7, 2005 ERIC HERMAN - - Chicago Sun-Times
| Would you like fashion with your fries?
Ramping up its bid for a hipper, more youthful image, McDonald's plans to hire top designers to remake its uniforms. The Oak Brook-based hamburger giant recently hired a marketing whiz with ties to the hip-hop community and is contemplating deals with fashion figures ranging from Sean "P. Diddy" Combs to Tommy Hilfiger.
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