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Battle engaged for hearts, minds of the undecided view story
Monday, August 2, 2004
JAKE THOMPSON and ROBYNN TYSVER - - Omaha World-Herald
| When he buses into the Iowa towns of Dubuque and Davenport in a few days, Sen. John Kerry will push a message the way Madison Avenue pushes cars, Coke or Clinique.
His elusive audience is undecided voters. And, fresh from his presidential nominating convention, the Democrat is armed with several messages for that 4 percent to 8 percent of Americans:
He is a strong leader, a Vietnam combat veteran ready to handle national security. He will cut taxes for the middle class. He has domestic proposals for families, students and the elderly that he says reflect mainstream values. And he is the candidate of national unity and optimism.
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