Cholesterol Drug Seen Shaking Up Market view story
Monday, July 19, 2004
AP's THERESA AGOVINO - - Casper Star-Tribune
| The fight for market share in the world's largest drug category is about to intensify as a new cholesterol-lowering medicine called Vytorin joins the pack that includes Lipitor, Zocor and Crestor.
The introduction of Vytorin -- expected to win Food and Drug Administration approval later this month -- is likely to ignite a pricing and advertising battle.
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